Niki Sahniβs Courage agency is leveraging authenticity to achieve growth
Just one year ago, Niki Sahni (BComβ06) launched an independent adverting agency, and already it has brought on big name clients like KFC, Diageo, Scotiabank, and NestlΓ©. Sahni credits authenticity as a factor in the rapid rise of the agency, called . βFrom the jump, weβve talked about pitching business as ourselves, in a style that works for us,β says Sahni. βWe evaluate whether a client is a good fit culturally, and whether it is a type of work we want to do, in the collaborative way that we like to work.β And, of course, there is a financial component to choosing which clients to work with. βAt the end of the day, we run a business, and being profitable allows us to treat our people well, to work with pro bono clients that we believe in, and to reinvest in what we do.
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