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CPRL 510 Fundamentals of Public Relations (3 unités)

Offert par : Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

Vue d'ensemble

Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.

Trimestres : Automne 2015, Hiver 2016

Chargés de cours : Papastefanou, Nicolette (Fall) Papastefanou, Nicolette (Winter)

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